LBC in 1979 

28 October 2017 tbs.pm/13372

LBC・8 October 1973
97.3MHz・261m・1152kHz

London Broadcasting Company Ltd (LBC), Gough Square, LONDON EC4P 4LP
Tel: 01-353 1010

Directors Sir Geoffrey Cox (Chairman); Brian Harpur (Deputy Chairman); George Cromarty Bloom (Deputy Chairman); Patrick Gallagher (Managing Director); Kenneth Baker (Canada); Adrian Ball; John Bowman; George Clouston; Alfred Geiringer; William Gibbs; William Hutton; Michael Rapinet.

Executives Ron Onions (Editorial Director); Brian Wallis (Company Secretary and Financial Controller); Roger Francis (Head of Engineering)

IBA Local Advisory Committee for Independent Local Radio in London Miss F Lane Fox, OBE (Chairman); J Bassett; Miss S Beers; Cllr Miss M M Biggart; D Brown; Cllr A D Capelin; M Elwes; L Freeman, OBE; Cllr H Hinds; Mrs S King; Mrs M Lewis; Cllr Miss Morgan; Miss P O’Brien; C Samaru; Mrs A Seeker, MVO; C Granville Smith; A Willis.


Three LBC personalities – Douglas Cameron, Douglas Moffitt and Brian Hayes.

‘LBC – Where News Comes First’. Under that banner, the London Broadcasting Company was the first Independent Local Radio station to go to air five years ago. And that policy of news and information has firmly established the need for all-news radio in London.

2½ million Londoners are regular listeners, and the audience is growing faster than any other radio station in the country.

LBC recognises that London is many cities – from the importance and dignity of Westminster and the City of London, to the renowned local warmth and friendliness of the East End and the more distant suburbs.

The broad spread of the capital city’s affairs and the down-to-earth needs of Londoners are the foundations on which LBC builds its programming. Parliament, the City, commerce, tourism and business life are all reflected in regular news bulletins and broadcasts giving specific information about debates, share prices, company results, international travel and currency. On the local scene, the London News Desk and the information service give details of council decisions, court cases, bus, tube and rail, road travel, local disputes and advances, what’s on, where to go, and how to get there – all the news and information that is vital to living in a society as complex as London.

The day starts on LBC with the AM programme – from 6 a.m. to 10 a.m. – the only four-hour news breakfast show in Europe. Bob Holness and Douglas Cameron, backed up by teams of producers, reporters, and sports reporters, traffic and airport staff, cover all the major news stories, discuss the day’s events, and give details of the news every fifteen minutes. A major part of AM, and indeed all LBC’s output, is the news bulletin ‘on the hour, every hour’ from LBC’s sister company, Independent Radio News (IRN). The main bulletin, six minutes at peak times, is read from LBC’s studios and goes live into the programmes of more than half Britain’s Independent radio stations.

The successful all-news format continues from 1 p.m. to 8 p.m. with Britain’s longest running show – LBC Reports. Alan Clark and Sue Jameson host the continuous news show covering the events of the day as they happen.

Often live, always in depth, each Tuesday and Thursday, Prime Minister’s Question Time is carried live into the programme from the House of Commons, and leading journalist George Gale debates the questions with listeners who call in on 01-353 8111.

The phone-in on LBC has developed from the early ramblings of open-line on ILR to a highly skilled and specialised aid to living in London. Brian Hayes, each weekday from 10 a.m. to 1 p.m., brings the people in the news of the day to the microphone to face the public live; at night and at weekends, Monty Modlyn and Jenny Lacey bring their own guests from show business, politics, the arts, industry and commerce to the studio’s public platform.

LBC keeps going through the night too – from 1 a.m. to 5 a.m., a news review which gives a complete picture of the day ending, and the day beginning.

Other established programmes include Jellybone for children, Geet Mala for Asian Londoners, Sportswatch covering every London soccer match live on Saturday afternoon. ‘LBC – Where News Comes First’.

IBA Transmitters
VHF Transmitter
(FM with stereo capability)
Croydon (NGR: TQ 332 696)
97.3 MHz
Max erp 2 kW
Circular polarisation
Aerial ht. 905 ft aod

MF Transmitter
(medium wave, mono only)
Saffron Green (NGR: TQ 216 977)
261 m (1152 kHz)
Transmitter power 5.5 kW

Air Date: 8.10.73

VHF COVERAGE. The map shows the area within which most listeners should obtain satisfactory mono reception on VHF and, with adequate aerials, good stereo reception. Medium wave coverage is designed as far as possible to match VHF.

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