All TV stations need to promote their programmes. As part of a national network, Tyne Tees has used a variety of networked and local promos over the years. Here are just a few examples.
Early 1980s
From 1985 a caption for Emmerdale Farm, complete with a rather moody looking drawing of a farm house.
Using the same design is this black and white caption for the Monday Matinee movie. Today’s feature presentation- Hell Drivers.
At this period, Tyne Tees broadcast idents and slides in black and white for those programmes which were not in colour.
1986-1987
A new style of menu without the circles was introduced in 1986, with this particular example coming from 1987, complete with very precise timings - just two minutes for regional news…
These menus were replaced in 1988 when the ‘Flowing Rivers Ident’ was introduced.
From 1987, a plain and unbranded caption for The Sweeny.
1989
Until the late 1990s, television companies would regularly show trailers showing the evenings entertainment on the channel. Tyne Tees was no exception. This version was a generic trailer using the ITV generic logo used up to 1989 - it was replaced by a new logo in that year.
Easter 1989
During the Easter weekend in 1989, Tyne Tees used a number of themed captions.
Two promo slides from the Easter period, which featured Cilla Black and Victoria Wood.
Menu slide from the same weekend, and a thrilling end to the evening as Floyd on TV got followed by Hale and Pace.
1991
With the 1989 generic ident thrown out, Tyne Tees gave itself a new, rather stripy look, as demonstrated by this caption slide for the Joe Longthorne Show.
First, the end frame from a local trailer for archive footage programme, Flashback. Followed by a static slide promoting Flashback. Note the lack of any corporate styling on the trailer - not even a station logo.
Christmas 1991
For Christmas 1991 ITV branded trailers were used, although Tyne Tees branded captions were used.
From 1991, an ITV networked Christmas trailer for the Boxing Day film, the Pirate Prince. This promo came in during ITV’s first real attempt at doing a generic ident and logo.
From the same time period, a trailer with no real branding (but still a networked trailer) for a Gulf War special of Strike It Lucky. Those lucky soldiers…
Superman 2 was also on. Christmas TV eh? What a classic line up!
From the same year, a static Tyne Tees ‘Next’ caption for the the long running Coronation Street and one for the Disney film, Pinochio. Despite the prominent ITV logo in the trailers, all other promotional material was firmly Tyne Tees branded.
1992
As part of a huge branding exercise at Tyne Tees, new programme Northern Life was replaced by Tyne Tees Today. After the final Northern Life, viewers were enticed with this trailer for the new programme.
Christmas 1993
Two years later and an example of the Christmas 1993 presentation package. This example is actually from New Years Day 1994, for a look back at Crossroads, 30 years on.
1996
It’s summer and Tyne Tees has some… err… interesting presentation…
Well it’s summer so obviously a beach lifeguard is what you show.
On this particular Friday evening comes The Bill in its 8pm timeslot.
Right. Lets not beat around the bush. This is quite frankly one of the worst pieces of TV presentation known to man. What were they thinking? A Tyne Tees logo on someone’s rear end? Come on!
Funnily enough this set of graphics were created in Leeds and Yorkshire branded versions used further down south.
Now a pair of buckets, that’s much more like it.
1999
With the axing of News At Ten and the moving of North East Tonight at 5:30, Tyne Tees ran this promo for the changed programme. Note the TTTV DOG, imitating the ITV trailers. The blue endcap was used for some time on all Yorkshire and Tyne Tees promos.
From the autumn of 1998 all trailers took the ITV branding rather than the Tyne Tees name. Trailers, produced by the ITV Network Promotions Unit in London are now sent up to the regional stations and used without changes. This example, for The Bill, is from spring 1999.
2001
Local trailers continued to be of a different style to the national ones. In Autumn 2000, trailers were adapted to show the new Tyne Tees logo in the right hand corner of the screen, as this trailer from 2001 shows.
