Between 1959 and 1970 the station had a number of different idents, all using the same triple-T symbol.
Unfortunately there seems to be few copies of these idents around - we’ve only managed to track down a video copy of the one shown here. Whether there are any copies of the other idents around, we simply don’t know.
The North East has long been associated with the the sea, and of course the three rivers which flow through the region - the Tyne, the Tees and the Wear. Keeping in with that nautical theme, the ident features an anchor morphing into the TTT logo, accompanied by the appropriate re-working of The Sailor’s Hornpipe for the jingle.
It is believed that this particular ident was withdrawn around 1964.
Two further idents were used by Tyne Tees, both static captions. As far as we are aware, very little filmed footage of these idents remains however Dave Jeffrey has recreated both using source material from the Transdiffusion archive.
This version was used around 1964 and features a slightly different font to the original logo.
This second version, using a logo closer to the original, was used from around 1968 until a new colour ident was introduced in 1970.
