Transdiffusion Broadcasting System
Electromusications from Transdiffusion

Early Idents

By Andrew Bowden

Between 1959 and 1970 the station had a number of different idents, all using the same triple-T symbol.

Unfortunately there seems to be few copies of these idents around - we’ve only managed to track down a video copy of the one shown here. Whether there are any copies of the other idents around, we simply don’t know.

The North East has long been associated with the the sea, and of course the three rivers which flow through the region - the Tyne, the Tees and the Wear. Keeping in with that nautical theme, the ident features an anchor morphing into the TTT logo, accompanied by the appropriate re-working of The Sailor’s Hornpipe for the jingle.

It is believed that this particular ident was withdrawn around 1964, and replaced by two others although these were static rather than animated.

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The opinions expressed in this article are those of the author and not necessarily those of the Transdiffusion Broadcasting System in general.

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