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Yearbooks: ITA 1971 The Yearbook Archive

 
The top people and programmes of ITV in 1970 make it on to the cover of the 1971 Yearbook.  Most recognisable are David Frost, looking unbelievably young (LWT, bottom front)), Pat Phoenix as Elsie Tanner in Coronation Street (Granada, bottom right) and Millicent Martin, formerly of the BBC's 'That was the week that was' (top right TV screen).

Brian Young gives his first introduction to a yearbook, having replaced Sir Robert Fraser, the first Director-General of the ITA.  Lord Aylestone is still chairman, having taken over from Lord Hill (who went to the same position at the BBC) in the aftermath of the franchise change announcements in 1967.

The themes dominating the first few pages of the book reflect the ITA's obsessions of the time.  An explanation of advertising regulation is followed by a chapter celebrating ITV's news services - specifically ITN's national news.  At that point, the ITN news was seen for 10 minutes at 1750 and 30 minutes at 2200 each weekday.  On Saturdays there is one more bulletin, but the total time is only 20 minutes.  On Sunday, there are only two bulletins, but they total 25 minutes.

ITV's local news at the time was interesting.  Whilst today most regions offer a half-hour news-and-features programme every weekday (some follow it with a 30 minute 'news feature' programme several nights a week) this was not the case as at the end of 1970.

The ITA split news provision into two categories - local news and news magazines.  It made no distinction as to how long, frequent or regular these programmes were, deciding instead to add up a weekly total for each company.  One company, LWT, was even excluded from that.

Here are the English-language news programmes of each company by category, aggregated so local news within a magazine is counted as part of the magazine (as we would do now):

Company Local news programme mins per week news magazine mins per week total
Anglia Anglia Newsroom 15 About Anglia 170 185
ATV   ATV Today 135 135
Border Border News 25 Lookaround & Diary 175 200
Channel Channel News 55 Gazette, Lookaround & Report 55 110
Grampian Grampian News 50 Grampian Week 25 75
Granada Newsview 50 Six-O-One 105 155
HTV Wales   Report Wales 115 115
HTV West   Report West 215 215
STV   Dateline 160 160
Southern Southern News 70 Day By Day & Scene South East 215 285
Thames   Today 165 165
Tyne Tees Northeast Newsroom & Late News Extra 90 Today at 6 115 205
Ulster Headlines 25 UTV Reports 155 180
Westward Headlines 10 Diary & Farming News 160 170
Yorkshire   Calendar 135 135

If the ITA's figures for 1970 are to be believed, the amount of local news in English put out be each company not only varies considerably from region to region but also bears little relation to a company's size.  Grampian's 75 minutes is far below ATV's 135 minutes, yet Grampian was a 'regional' company and ATV has a retrospective-reputation for having a poor commitment to the Midlands.

To put this into perspective, the following graph shows, in minutes, how much local news per week each company put out.  The respective wedges are surprising and worth any student of television history thinking about.

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