For instance, a section all about the only company in Independent Television history to go bankrupt - Wales (West and North) Television, aka Teledu Cymru.  The book was written at the time that WWN was still thought to be viable - just after it began in 1962.  It was not to be, the company eventually succumbing to a slow start in getting its transmitters on air and an unrealistic quota of self-produced Welsh-language primetime programming imposed by the Postmaster-General's office.  The company was bought as a going concern by TWW, who turned it into their Welsh-language service to balance their existing General Service in the south of the country.

TWW themselves would be no more at the turn of the decade - removed by the ITA in a show of muscle at contract renewal time.

All of this was a very long time away at this point.  The ITA, and the ITV companies, had a lot to be proud of, not least that in less than 8 years they had gone from a standing start to covering 96% of the population using Band III VHF transmission.

The programmes had been neither better nor worse than the pre-launch critics had worried about.  For every 'Val Parnell's Sunday Night at the London Palladium' there was 'Armchair Theatre', for every ITC midatlantic series 'presented' by ATV, there was 'No Hiding Place', 'Top Secret' and other home-grown dramas.

Whilst highbrow arts programming wasn't to be seen in peaktime, no-one, save for a very few people with no grasp of the economics of the situation, wanted it to be.  The BBC didn't do it either.

Television, that ultimate of mass-media devices, was the perfect mass-audience device as well.  But the companies played on this, by using mass-market programmes to fund heavier material.  They became adept at carrying an audience from something populist into something serious.  This was television's golden age.