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Yearbooks: ITA 1968  The Yearbook Archive

Please note: in this section, paragraphs in Serif print are direct quotes from the yearbook; paragraphs in Sans Serif are editorial.  

1968 - A year of change page 7

OUR SIXTH HANDBOOK covers a period which will see far greater changes in Independent Television than in any year covered by its predecessors.

First, it will see a basic change in the pattern of the system. At the end of July there will be an increase in the number of seven-day companies serving the central areas and at the same time a new region comes into being with its own programme company. The establishment of seven-day companies in the Midlands, Lancashire and Yorkshire will carry still further the application of the regional principle on which Independent Television is based.

If a second ITV service were ever established, the logical fulfillment of that principle might well be the creation of two seven-day companies in London. For the present, however, it has been thought best to continue the division of the week in London to avoid making any one company much larger than any of the others.

But this is not all. Apart from the newcomer in Yorkshire, two other new companies will bring fresh talents to Independent Television.

Then again - and in many ways this is the greatest change of all - Independent Television is busily engaged on the basic work of duplicating the present VHF service on the 405-line standard in UHF on the 625-line standard. This represents a huge engineering operation involving the construction of many new transmitting stations. 

The 1969 handbook will cover the year when colour transmissions, we hope, will begin. In 1968, therefore, Independent Television will not only be developing its existing programme services, but will also be preparing for the major technical developments that lie ahead.

 

As with all official publications, understatement seems to be the key. The above article, focuses on how ITV will be 'developing its existing programme services' and preparing for 'the major technical developments that lie ahead'.

The changes that affected ITV that year are brushed aside, treated almost as an afterthought, or an item of mild interest. From the historical perspective, looking back more than 30 years, yes, the changes were comparatively minor compare to the earthquakes in the 1990s.

However, the changes as they happened were the biggest thing that had occurred in broadcasting since the launch of ITV just over a decade before. The 'business as usual' tone of this yearbook belies just how little of the business at the time was usual, and how the face of ITV was changing forever.

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