This is Photomusications Photomusications - the printed archives of Transdiffusion - media history as seen at the time
 
Home
Up
The Companies
Oracle
ILR
Channel Four
Yearbooks: IBA 1985 The Yearbook Archive

 

Oracle Teletext

Teletext (not to be confused with the current ITV and Channel Four text contractor – back then the word teletext was a generic term) was one of the success stories of the 1985 yearbook. What had been introduced as an experimental service just ten years ago (in July 1975), and only come fully into service in 1977, was now a reality in 2million homes, with the average viewer spending at least 2 hours per week looking at teletext.

To reflect this, in 1984 (the year that the 1985 yearbook covers) the transmission lines made available to teletext was increased to six, vastly improving the speed of the service.

Teletext on ITV and Channel Four was provided by ORACLE, a company born out of the group of engineers who jointly developed the system with the BBC and owned by all of the ITV companies. In 1984, the system they developed together was used by 98% of the world’s television services. The IBA was justly proud of its contribution to the development of teletext.

It is notable that subtitling had not yet settled on the familiar page "888", and was available on page 170 on ITV and 470 on Channel 4. There were three full regional teletext centres in operation in 1984 – in the Scottish Television, Channel Television and LWT/Thames regions, that could broadcast their own advertising and editorial. Back in 1984 far fewer programmes were subtitled than now, and live programmes, such as the news, were not subtitled.

This service was expanded on the 2nd April 1984, with mini-computers installed in all of the remaining regions allowing them to broadcast a limited regional teletext service. It is interesting to note that back in 1984 regional pages were not available when TV-am was on air.

DAVE JEFFREY
Text © Dave Jeffrey

Top of page