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Granada
developed an innovate way of extending the broadcasting day with
'Granada in the North' (later called 'Granada On Air').
Taking
advantage of the ITA's rules that ignored presentation, local and
national news and outside broadcasts, Granada gained a valuable
extra 30 seconds of peak-time advertising by showing 10 minutes of
this type of material before their first programme.
Loathe
to lose this gain over the Christmas break, they ignore the fact
that they came on air at 12.45pm (today is Boxing Day, December 26
having been a Sunday and therefore not counting) for racing,
followed by 'Great Expectations' with John Mills and Alec Guinness
starring in the Dickens classic. The programme remains 'Good
Evening from Granada in the North' but sits less comfortably a
quarter of the way into the day!
The
following programme - in a slot now expected to be handed to
children's programming - is another programme that doesn't count
towards advertising averaging. The companies made a good
claim that Southern's 'Go!' was an educational programme.
Being a Southern production, it features Fred Dinenage - there
must be a law demanding this of ITV in the south. |