ABC's last programme was the same in the north and midlands, with both presentation departments introducing clips from ABC productions of yesteryear, reading from the same script but with the local personalities on screen.

But whilst the TVTimes in its new Granada (west of the Pennines) edition would carry a piece by David Hamilton saying goodbye to ABC's Didsbury studios, and the new Yorkshire edition would celebrate the coming of a new company for that area and showcase its plans, TVWorld barely notices that ABC is going.

ATV itself does, choosing the last day of its old 5-day contract (Monday 29 July) to have Mike Yarwood introduce '5/7ths to 7/7ths' at 9.30pm to celebrate ATV's move to being a midlands-exclusive company.  That ATV celebrated on-screen whilst ruing the day it happened in their annual report tells us much about the minds of TV executives.  ATV would be in place 7/7ths for the next 13 years - a lifetime for ITV companies, but only slightly longer than it had existed so far in 1968.