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Wow!
A Sunday programme gets on the cover to TVWorld. It must have been a slack
week for ATV, who usually dominate the magazine - even to the point that some
ABC programmes mysteriously lose their production credit (The Avengers, for
instance) whilst other, ATV, shows are credited.
To be
fair to both TVWorld and ATV, though, by this time ABC had taken its eye off the
ball. The schedules reveal how ABC, gearing up for the launch of Thames in
July, were taking a lot more from ATV London than previously and repeating a
number of programmes that the next season would feature a 'From Thames' banner.
A
similar style can be seen from Rediffusion, also gearing up, though less
happily, for Thames, during the week. But perhaps the most notable thing
is the total domination of the schedules by the Big Four. Southern gets
one sub-peaktime run out, and STV makes some of the schools programmes, but
every other domestic programme is an ATV, Rediffusion, Granada or ABC
production.
Clearly
you can see why the ITA wanted to bring new blood into the system with LWT and
YTV, and why the Big Four were to become the Big Five. But for the time
being, ITV is the Big Four.
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