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Coronation Street star
Sandra Gough graces the front of this issue of the TVTimes. Despite each
magazine having a monopoly of ITV listings in the region it served, they all
soon discovered what has now become the immutable law of magazine and newspaper
sales drives - soap, sex and royalty sells.
But in 1966, royalty had
to be treated somewhat more reverently than now. Sex was barely mentioned
(and homosexuality was still illegal). So that left soap. Whether
Coronation Street or Crossroads, putting a star on the cover - in colour - led
to an increase in sales. No expose of future plotlines or muck-raking of
the star's sex life was needed - or even possible. Indeed, an article to
accompany the picture wasn't even required.
It didn't matter - it
shifted more magazines anyway.
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