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THIS
IS A SUNSPOT
A
commercial break, lasting up to 3.5 minutes and devoted entirely to holiday
advertising, takes this clear and recognisable form:
-
Cartoon
opening (one of a series) announces ATV Sunspots
-
This
ends with a beachball hitting full frame
-
The
first advertisement
-
The
commercials are separated from each other by the beachball symbol
-
After
the final commercial, there's a recap. Brochures for all the holidays advertised
are shown and mentioned.
Reference is made to the TV Times coupon and emphasis is placed on the
address where the brochure may be obtained
NOW
- SUNSPOT TRAILERS TOO!
Starting
this year, Sunspots will have the added viewer-appeal of trailers, telling the
audience that a Sunspot break is coming up and reminding people to have their
pen and TVTimes ready.
Sunspots
start people thinking about holidays
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