Today, we take for granted the idea that an advertising campaign will be cross-media, with TV, press, radio and even the internet working together.

The idea of backing up a broadcast campaign with a printed campaign can be traced back - in Britain anyway - to innovative marketing using Radio Luxembourg in the 1930s.

ATV have taken this further by combining the TV Times with its Sunspots campaign and a secret weapon - a computer.

Computer checking and sorting was just coming into its own. The popular belief at the time was that technology, science, medicine and computers were going to reshape the world. Offering a coupon was old news. Computer sorting and processing the coupons was science in action - or even science fiction in action for many people.

It was the equivalent of offering to 'beam' the customer to the destination - and just as exciting.