| A
good way of getting letterheads and brochures from ITV companies
was to put a relative's company down on their mailing
lists. Kif Bowden-Smith's father, Harry, owned one of the
north's largest holiday companies of the time, Arrowsmith
Holidays.
By
sending Arrowsmith's details to TWW, Granada, ABC and most other
companies, a considerable number of brochures and letters
appeared in the post regularly, to be rescued from the company's
Bold Street, Liverpool, office's wastebaskets. The
downside was the vast number of sales phone calls this policy
caused the staff at Arrowsmith to have to answer. |
