Scottish Television had always had a problem.  The UK is based on London.  Government, big business, you name it - London is the capital of the UK.

Whilst most other areas in England manage perfectly well without the metropolis, Scotland has always suffered from being so far away.  Culturally distinct, yes.  Easy to reach, no.

But the advertisers and their agencies were largely in the UK capital.

The 1960s, though, were a 'can do' age.  The wonders of modern technology - the 'white heat' - were upon us.  And businessmen (it was still men only) had begun to take to the air in order to reduce the distance between London and Paris, London and Los Angeles, London and Sydney.

STV have grabbed at this new wonder.  You can look to the future with Scottish Television, and you'll find its nearby thanks to the wonders of that future and jet aeroplanes.

It would take North Sea Oil before businessmen in London really noticed the kingdom of the north.  It would take devolution and a new sense of Scots destiny before the people realised they actually didn't need London, after all.