The weekend is the most natural break of all, claims ABC in 1961, so why not place an advertisement with us?  A very hard sell approach from the north and midlands weekend contractor, claiming that people are more relaxed at weekends and thus more susceptible to advertising.

This has always been the call of advertisement-funded media, and the reason for the rash of colour supplements and pull-outs in weekend newspapers.

It is, of course, the complete opposite of what each medium is telling the reader/listener/viewer.  Each claims their content is for the benefit of the consumer, and the adverts help fund that content.  The truth is actually more chicken-and-egg:  the more adverts, the more content; the more content, the more adverts.