the modern vantage point, it would seem obvious that an ITV
'franchise' is temporary. Indeed, franchises are something
of a commodity now, to be sold by the Government to the highest
bidder, and then sold on again by the victor to any neighbouring
company with enough money.
ITV was first set up, the ITA tried to instill in the original
companies that they were temporary. But there was no
precedent for this in any other field.
1964 the contracts were readvertised, and despite appalling
interviews from several incumbents (notably
Associated-Rediffusion) and good interviews from new
challengers, no changes were made "pending the introduction
gave companies an even greater feeling of security. The
ITA's habit of doing nothing except at contract renewal time
the 1967 contract renewals were due, Lord Hill's plans were
clear to the companies - boiling down to an end to the weekend
split outside of London and greater regional identity.
warnings were made in the press about the Scottish and Grampian
franchises being combined to make one pan-Scotland region run
from Aberdeen. But, of all the rumours, no one mentioned
TWW. Despite big competition from Lord Harlech and his
consortium of the great and good from Welsh culture, Lord Derby
knew his company would be okay.
all, he was friends with Hill. TWW had absorbed neighbouring
WWN, debts and all, when that company went bankrupt. The
ITA had never complained about them.
most of all - TWW was the incumbent. Unlike London, the
Midlands and the North, no structural changes were being made to
the TWW region. So no change of company would happen.
ran two services. A General Service, providing
English-language programming for the west of England and southern
Wales operated from Channel 10 of the St. Hillary transmitter in
second service, Teledu Cymru, operated on Channel 7 of that
transmitter and on several others in the west and north of
Wales. Teledu Cymru carried the same network programming as
TWW General, but also featured Welsh-language news and programmes
and bilingual continuity.
here to hear a sample of Teledu Cymru continuity, courtesy of our
sister site Telemusications.