When ITV was first set up, the ITA tried to instill in the original companies that they were temporary.  But there was no precedent for this in any other field.

In 1964 the contracts were readvertised, and despite appalling interviews from several incumbents (notably Associated-Rediffusion) and good interviews from new challengers, no changes were made "pending the introduction of ITV-2".

This gave companies an even greater feeling of security.  The ITA's habit of doing nothing except at contract renewal time also contributed.

When the 1967 contract renewals were due, Lord Hill's plans were clear to the companies - boiling down to an end to the weekend split outside of London and greater regional identity.

Dark warnings were made in the press about the Scottish and Grampian franchises being combined to make one pan-Scotland region run from Aberdeen.  But, of all the rumours, no one mentioned TWW.  Despite big competition from Lord Harlech and his consortium of the great and good from Welsh culture, Lord Derby knew his company would be okay.

After all, he was friends with Hill. TWW had absorbed neighbouring WWN, debts and all, when that company went bankrupt.  The ITA had never complained about them.

And most of all - TWW was the incumbent.  Unlike London, the Midlands and the North, no structural changes were being made to the TWW region.  So no change of company would happen.

TWW ran two services.  A General Service, providing English-language programming for the west of England and southern Wales operated from Channel 10 of the St. Hillary transmitter in Glamorgan.

A second service, Teledu Cymru, operated on Channel 7 of that transmitter and on several others in the west and north of Wales.  Teledu Cymru carried the same network programming as TWW General, but also featured Welsh-language news and programmes and bilingual continuity.

Click here to hear a sample of Teledu Cymru continuity, courtesy of our sister site Telemusications.