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Despite
a gossip columnist in the Daily Express assuring readers a week before that an
announcement was imminent, the Thunderer shows that not all was well in the
ABC-Rediffusion 'merger' talks.
LWT
desperately needed studio space. After the contract for London weekends
had been awarded to them, the entire management seemed dumbstruck.
Although they had put a killer application in to the ITA, they seemed to not
have seriously expected to oust any incumbent company. Therefore, they
were woefully lacking in the meat of the contract, whilst brimming with garnish.
Studio
space was something they failed to consider. Although they planned to
build colour-ready studios at the Festival of Britain site on the South Bank,
the two year or more lead time to this had missed their attention. When it
did catch their eye, they appealed to the ITA to divest one of the existing
London-based companies of a studio - ABC's Teddington, Rediffusion's Kingsway or
Wembley, or ATV's Elstree.
ABC
would rather have given up on ITV there and then than sell Teddington.
ATV's Elstree studios were definitely not for sale by Lew. Kingsway was
opposite the BBC - exactly where Rediffusion always saw itself.
That
left Wembley, the ugly, concrete studios still extant today, built as an
overflow for Associated-Rediffusion and seemingly redundant with the coming of
Thames.
LWT
wanted Teddington. They made no bones about it. With the influx of
Rediffusion staff, snatching Teddington from ABC, staff included, would have
been the dynamic influence so desperately lacking from the worthy-and-highbrow
weekend contractor.
They
got Wembley. Partially this was because the new Thames was already up and
running in Teddington, and partially this was because the ITA, now under
Aylestone, had began to lose patience with the posturing and pretentiousness of
the new weekend contractor. The ITA ordered Rediffusion to (sulkily) give
up one of the studios. They then ordered LWT to (sulkily) take the studio
they were given.
Meanwhile,
and the point of this article in reality, ABC got down to using its 51% holding
in Thames to its advantage. Irving accuses ABC of using that slender
majority to squeeze every ounce of flesh out of Rediffusion. A terrible
accusation. And true.
ABC
lost no time in shaping Thames in its own image. ABC staff at Teddington
decided the new name, ident and schedule. ABC picked the Rediffusion shows
it liked or needed and junked the rest. ABC placed representatives into
Television House to shadow and then replace Rediffusion managers and
technicians. ABC also stood over the shoulder of Rediffusion as it laid
off its staff who fled to LWT.
Thames
would be ABC in disguise. And all the better for it.
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