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What's
in a name? In
modern times, television companies - being just that, companies - have sprung on
to the scene ready named. Meridian applied for and won its contract as
Meridian. Carlton and Westcountry did the same. GMTV
was the exception, beginning life as Sunrise, changing only after Sky Television
complained.
In
the 1960s, this was not the way things were done. HTV began life as the
Harlech Consortium, decided on Harlech Television as a name, and then changed it
after two years.
In
the 1950s had ATV applied as ABDC (the Associated Broadcasting Development
Company), became ABC, then Associated TeleVision, then ATV Network and finally
Central Independent Television.
The
new London contractors in 1968 had a similar process. Thames Television
never applied for its licence, so began life as Rediffusion London (previously
Associated-Rediffusion) and as ABC Weekend Television.
ABC,
anticipating winning the London weekend contract, considered Capital Television
as a name. When the joint company was formed with Rediffusion, the name
stuck until someone suggested 'Tower Television' after London's newest and most
noticeable landmark.
The
London Television Consortium won the weekend contract, and chose the name Thames
Television. This later appears in cuttings as Thames Weekend
Television. Several more names were considered and discarded before it was
thought by the media-savvy board that 'London Weekend Television' was not only
apposite, but also quite hip for the time.
This
left ABC and Rediffusion to decide on Thames Television for their company's
name.
In
the newly-created Yorkshire region, winner Telefusion Yorkshire and loser
Yorkshire Independent Television were merged by the ITA (who wanted YITV's
talent and TFY's money) to form Yorkshire Television - too late for Follyfoot
and some other 1967-made film series which to this day carry a tiny copyright
notice at the end of the titles crediting Telefusion Yorkshire for the work.
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