| The
media has always been obsessed with itself. This comes as a shock to those
who believe that the phenomenon is a new one. Certainly, there is more
media news now than ever before, but then there is more media now than ever
before.
And
media news has always sold newspapers. This also comes as a shock to those
that think only 'anoraks' are interested in the inner workings of broadcasting.
A
new look for a TV channel rarely makes front page news in any paper. But,
especially in the broadsheets, a new style of presentation will make it into the
first 5 pages, and usually on to the leader page as well for comment and
analysis.
When
TV was younger, this was still true. The newspapers breathlessly reported
industry gossip, the discussions on broadcasting regularly held in Parliament,
the plaudits and brick-bats offered by the ITA, the Postmaster General and the
BBC Board of Governors.
When
a major story breaks, be it a franchise round, a company in crisis or a White
Paper, the news then makes the front pages and stays there - sometimes for
weeks.
The
financial pages regularly cover television - even the state-owned BBC - because
these are multimillion pound businesses with outlets in virtually every home in
the country.
The
letters pages will catch fire for weeks after a major story, as correspondents
attempt to outdo each other with ideas and suggestions that broadcasters
unfailingly ignore.
The
Photomusications cuttings library contains thousands of media-related cuttings,
dating as far back as 1935 and as far forward as the present day. The bulk
of the cuttings date from the late 1960s - by co-incidence, one of the most
fascinating periods in British broadcasting history. |