Transdiffusion Broadcasting System
Transdiffusion Broadcasting System

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Yorkshire logo Yorkshire Television (1968-2002)
Telefusion Yorkshire, operating as Yorkshire Television was the ITV franchise holder based in Leeds, which came into being when the ITA abolished the pan-North franchise with its split between Granada in the week and ABC at weekends to create separate franchises for North West England (held by Granada) and for Yorkshire. The company's core broadcast area was always Yorkshire, but due to technical complications resulting from the switch to UHF it lost much of North Yorkshire to Tyne Tees while gaining from Anglia Lincolnshire and parts of North Norfolk and North Cambridgeshire. From 1974 to 1982 Yorkshire and Tyne Tees were owned by Trident Television - it had originally been planned for Anglia also to become part of this group. In the 1980s Yorkshire and Tyne Tees would develop something of a rivalry again, but Yorkshire would acquire Tyne Tees in 1992 (the first of the 1990s takeovers) and the two companies would adhere to the same schedules, other than for programmes specific to each region, from the start of 1993. Yorkshire's programming tended to be comparatively serious by ITV standards, with many documentaries (such as First Tuesday), informational series (such as Where There's Life) and prestigious period dramas (such as Flambards). Its soap Emmerdale Farm, launched in 1972, would eventually metamorphose into Emmerdale and become a key part of ITV's schedules after deregulation, while YTV had briefly experimented with breakfast TV (under the title Good Morning Calendar, one of many variants on the regional news programme Calendar which began with YTV and continues today) in 1977, six years before it started nationally. The company's original start-up music, the last of the ITV marches was briefly replaced with a standard piece of 1980s corporate music. Redvers Kyle, formerly of Rediffusion was YTV's chief announcer for its first 25 years on air. From the mid-1990s YTV programmes became more populist, with game shows such as Bruce's Price is Right and the short-lived Raise the Roof. From 1996, all continuity for Tyne Tees came from Leeds: subsequently, continuity for Granada and Border also moved there. The Yorkshire brand was dropped, other than before regional programmes, in 2002 when the Leeds continuity centre closed, although the company's endcap and famous Chevron logo would still appear after programmes produced by ITV plc in Leeds until 2004, and the name has lived on in the small print of copyright credits.

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