...and don't forget to cry
Media Guardian ITV unveils new look
Brand proposition of ITV1. "Emotional moments we all share".
A mass group hug of ITV1 viewers who are all crying, or just the "urgh!" of people as they watch some Z-list celebrity eat worms in the Australian outback?
ITV2 apparently is "must-have TV" (so must have for me, that I've only watched it about twice in my life) whilst ITV3 is about "drama that draws you in" - I'll remember that when I'm watching comedy on it.
ITV4 on the other hand offers the completely incomprehensible "collision of opposites". Dame Vera Lynn being fired out of a canon towards Eminem perhaps?
