Rising from the ITV Digital Ashes.
A year and a half ago, the screens went black on ITV Digital as the company pulled the plug. Since then we've come a long way. A new free-to-air based service has arrived, there's a multitude of new channels, the equipment is far superior and motorbikes driving past your house seems to affect the signal less.
And with that, reports today suggest that 2.1m people now have access to the service and half of those people are new to digital TV.
It's still a long way to BSkyB's 7 million subscribers, and even further until analogue can be turned off, but things are looking a little rosier than the doom and gloom scenarios bandied around in 2002.
