If BBC management weren't planning to close any radio stations, the repositioning of 1Xtra as a closer relation to Radio 1 would make sense from a marketing perspective because at a stroke you would broaden the appeal of 1Xtra, thereby...
Articles about “BBC Strategy Review”
Results 1-4 of 4 found for "BBC Strategy Review"
Extra marketing
Marketing defeat
Pop Justice: Another quick thing about BBC radio then we'll be quiet BBC chief: 6 Music listeners 'at heart of commercial radio demographic' Steve Lamacq attacks 'public flogging' of 6 Music Steve Lamacq's Blog: 6 Music BBC Trust: BBC Strategy...
Most people like the BBC as it is
Although the article leads on a poll result that suggest that the majority of the UK population are "broadly in favour" of the proposed BBC cuts, a new poll published by PoliticsHome suggests that a majority of people are happy...
Beating the retreat
BBC to cut £100m from overhead costs and axe digital stations BBC Strategy Review document (PDF file) When proposing something as major as the closure of public services like radio station(s) and/or the major downscaling of certain services, there has...
