Setanta Sports News launch date confirmed.

by Ian Beaumont

5 november

Just a few days ago I reported that Setanta Sports News would be added to the BARB figures on November 29th. Now, Digital Spy are reporting that November 29th has been cofirmed by Setanta and Virgin Media as the official launch date for the ITN-produced station.

The channel promises headlines every 20 minutes and will launch on Virgin Media channel 518 and on free-to-air digital satellite. No idea yet about position on the Sky EPG.

This promises to be a major new addition, and the possibility of this channel coming to Freeview remains very strong in my honest opinion. This is the first new sports news channel since EuroSport 2 replaced EuroSport News on the Sky platform. Contray to popular belief, EuroSport News didn't close, and continues to air in Asia and Australia. Indeed the news broadcasts on EuroSport 2 are simply relayed from EuroSport News, with branding changed as required. Perhaps this might cause EuroSport to reconsider bringing EuroSport News back to the UK and European markets, especially since EuroSport 2 is using less and less news coverage these days and providing more programming of its own.

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