The Joint National Listenership Research (JNLR) figures for Jun 06-Jun 07 have been released by Ireland's media regulator, the Broadcasting Commission of Ireland (BCI). These are the figures for radio stations in Ireland.
Of interest to me is the fact that little has changed in the past 6 months. RTE Radio 1 still holds a 23% national reach with RTE 2FM just behind on 18%. RTE Lyric FM also holds a consistent 3% reach.
Commercial music station Today FM is only just behind 2FM with 16% reach, whilst commercial talk station NewsTalk 106-108 struggles with just 5%.
It is very interesting to note that the local stations in Ireland tend to have much larger reach than the national stations. Highland Radio has a 64% reach in their listneing area. By contrast, the two local Dublin stations 98FM and FM104, both score 12.7% in their area, which is lower than RTE Radio 1's equivalent number in Dublin (31%).
It will be interesting to look at the next set of numbers, when they next come out.
