It's not about the ratings

Tonight wins current affairs battle

Unsurprising fact of the week so far is that ITV1's Tonight with Trevor McDonald (which can be a misleading title since it often contains precious little of Trevor McDonald) and Coronation Street beat the revamped Panorama in terms of the number of viewers it attracted.

But should anyone at the BBC be worried by this result? The answer is clearly "No", because a popular Corrie storyline coupled with tabloid-style reportage about hoodies served up by a deregulated, ratings-hungry ITV1 is very likely to be more popular with a mass audience.

However there are some things that British broadcasting should provide that often isn't provided, namely serious yet accessible peaktime investigative journalism. Therefore people should stop excessively worrying about ratings and concentrate instead on whether a reasonable proportion of the audience is actually satisfied with what they are watching.

You know it makes sense.

Sorry. Comments have been disabled on this post.

MediaBlog

MediaBlog

Feeds

This Article

Email Newsletter

Get all our updates in your inbox - every time there's news to tell. Just enter your email address and select "Subscribe". Or if you no longer want to receive our mailings, enter your email and select "Unsubscribe"

Small Print

Opinions expressed in these posts are those of the author and not necessarily those of the Transdiffusion Broadcasting System in general.

These posts and their multimedia are copyright. Some rights are reserved under the Creative Commons Attribution 3.0 licence.

The Index

From Twitter

RT @TBS_News: New from @transdiffusion on YouTube: TVE Internacional start-up 23 December 1990 http://t.co/ioCoEP0d

Posted on 22 May at 18:48

@AwakeInBeds Tsk! You should know you can only convert Celsius to watts and *then* to radians. #nonsensemaths

Posted on 22 May at 18:23

RT @TBS_News: New from @transdiffusion on YouTube: Nederland 1 continuity http://t.co/VrTCcl3n

Posted on 22 May at 06:35

Follow us on Twitter ⇒

Archiving Project

Find out more about our new archiving project and how you can help from the comfort of your own computer

Read more and join in ⇒

Transdiffusion Navigation

May 2012

Transdiffusion Broadcasting System

This web page lives at: http://www.transdiffusion.org/blog/2007/01/its_not_about_the_ratings