Media Guardian: Charles Allen ousted as ITV chief while broadcaster considers name change
Now they're shot of Charles Allen, ITV Chairman Sir Peter Burt is looking at solving the problems with ITV plc. The solution?
As he says in a quote "ITV is not just ITV1. It's ITV2, ITV3, ITV4 and various other areas ... I wonder if we should change the name of the company from ITV. It would be easier if we were called something else."
Ah yes folks, there's one quick and simple way to solve all your woes... a rebrand! A new name, a new start! Now that's the kind of thinking ITV needs!
