Sky Three to launch on Freeview

Sky has suffered significantly from the rise in popularity of Freeview despite all the noises made to the contrary. Indeed Sky is scared full stop about its future, hence the anti-European regulation tirade made by James Murdoch recently, therefore anything that prevents Sky from dominating the broadcasting landscape is seen as a "bad thing".

Of course Sky Three will have to tread the fine line between looking too good (hence causing half of Sky's subscribers to ditch their subscriptions) and too rubbish (putting people off 'upgrading' to Sky satellite pay services), but it's sobering to think that if it wasn't for the existence of Freeview there wouldn't now be a free-to-air outlet in the UK for series such as 24 (for example).