When is 'Live', not 'Live'?

E4 is currently showing Big Brother with a large graphic labelled "live" on screen.

E4+1 is currently showing Big Brother with a large graphic labeled "live" on screen.

Obviously they're both live cos the logo on screen says so.

Yet flicking between them, E4+1 is clearly not showing the same thing as E4. Indeed flicking between them, I've just seen the same bloke sat on a chair on E4+1, just moments after he stood up and walked away from the same chair on E4.

But both channels are live, cos the logo says so.

As such I can only conclude that there are actually two completely different Big Brother houses, and that the houses are occupied by identical twins.

After all, if that's not the case, how could both channels be live?

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