According to the press release from BBC Broadcast (120k Word document), UK G2's new idents will have the theme 'bending the rules'. One ident will be...
"It is Sunday morning in a local playground and all the local dads are out in force. In the distance we can see a couple of mums chatting. Suddenly and without warning three dads race through frame, pushing Maclaren buggies as they go. To the sound track of roaring formula one racing cars or motorbikes, we see them shoot past camera in close succession."
Quite.
