No longer a Channel One – it’s all nothing from now on
15 Sep 2010 12 comments. tbs.pm/1208
Well here’s something we didn’t expect to be saying. Just over a month after it was announced that Virgin One would becoming Channel One after Sky bought it and other channels from Virgin Media, and just a few weeks after the station rebrand went ahead and… err… well… Sky decide to close it down completely. Apparently it’s just too similar to Sky 3 to remain. (In other words, they’re both full of cheap crap.)
Well hey, who would have thought that? Surely Sky must have known what they were buying when they spent the cash? Why even bother with the expense of rebranding (even if it wasn’t exactly an expensive looking rebrand) if they were going to shut it down?
It’s not the only channel to die. After 25 years on air Bravo is also set for the axe thanks to it being too similar to Sky One.
Programmes from both channels will be “redeployed” to other channels where appropriate and Channel One’s Freeview slot will be handed over to Challenge TV so Freeview viewers will surely be whooping delight in the arrival of ancient quiz shows. Hey, I know I will be.