1 Dec 1999 0 comments. tbs.pm/2239
Christmas has been a special time for television and its promotion for a long time in the UK, despite the argument for commercial television that advertising would have the problem that the products couldn’t be bought as shops were shut!
From the start of ITV Christmas Day and Boxing Day were able to ignore the normal restriction on broadcasting hours as the Post Office or Home Office treat. Sit back with a glass of British Sherry and some cold mince pies as we go through the way Christmas and its programmes have been promoted through the years.
A very ‘at-home’ look adopted, complete with mantlepiece and an unseasonal-looking card from Granada. No doubt this was a normal ‘Granada-from-the-North’ caption card, so little money spent here.
David Hamilton and John Duncanson chat in front of a backdrop of cards and balloons on ABC Television in the North. Looks like they have just had a ‘who can tie his tie with the smallest knot’ competition.
Not much in common really between the 1967 ABC Christmas Clock and caption.
Whereas Granada seems to have spent a bit of money this year on a strange fluted version of their symbol to match the clock.
Granada was back to simplicity in 1968 – their regular symbol with some snowflakes stuck on it.
A constant feature on Rediffusion London at Christmas was this ‘gothic’ version of their symbol, although it was used at other times on prestige productions.
Coming rather more to the present, a selection of images from Central’s 1989 Kaleidoscope theme. There was a long promo made containing these (too long really), which particularly concentrated on Central’s own contributions to the network without completely neglecting those from others or bought-in films.
Particularly of interest was the introductory slide shown first as it refers to “Central on ITV” not long after Central gave scant interest with the new ITV corporate look.
Channel 5 played the ‘subversive’ card in 1999. Why stick with James Bond or A Christmas Carol when you could watch our offerings.
The beginning of the trail for each day shewd a different ‘traditional’ Christmas image but created in mass numbers to indicate lack of imagination.
The endboards for the trails related more to the full ident. Note the sponsorship of whole days of programmes and the usual upbeat presentation of 5.
And the ident itself, bringing images of unwrapping presents and Christmas lights.
On the other hand maybe your experience is more like the ‘y2k’ ident used for the New Year.
The limited Christmas branding on the ITV endboard is twee in comparison.
A Christmas collection
A Central ident used a few years later than the above.
…and what to finish with apart from some more seasonal endboards. Merry Christmas!
And Christmassy idents to end.